Experience

Mandeville Marketing – Zoe Forman

A professional with a passion for creative marketing through delivery and results

For twenty years I have enjoyed an exciting career working in the UK, Europe and USA creating and delivering marketing, NPD and PR projects on time and in budget. I have a unique blend of creativity and understanding of technology which complement each in product testing and development through to technical communications.

My experience, range of clients and their products and the sectors I have worked within has been are diverse. Ranging from brand development for global brands of consumer products, brand positioning for both a Groundworker and a Japanese Technology company, NPD for home safety and leisure products, event management and training presentations for vehicles and gas safety, public awareness PR campaigns for behaviour changes, working with trade associations with many members and government agencies, working for and within the Public Sector.

Offering creative & cost effictive communications for all clients using the most appropriate methods and media.

The common factor is to provide personalised attention, along with comprehensive, creative and customised marketing solutions, without the traditional overhead and additional costs of agencies and permanent staff with the flexibly of a freelancer over staff. I’m confident that my experience, creativity, and tenacity will add value to the companies with which I work.

Recent roles before I migrated to freelance (I always wondered where old marketers went) include European Marketing Director for a global manufacturer of multiple major consumer brands, as Group Account Directors for two full service agencies, Brand Manager within a Children’s retailer, Events organiser for two Public Service organisatiosn English Heritage & Forrestry Commission. Most recently marketing consultant for trade association working in UK & European Parliament on gas safety.

Cogdem – Trade Association racing awareness and & lobbying parliaments UK & European on Carbon monoxide safety.
UK & European parliment – lobby for building & product changes in home safety
Be Alarmed – national consumer awarness campaign on dangers of Carbon Monoxide
Fire Kills – public safety message to use smoke alarms
NEC – Japanese high tech product & service company–computers, displays, telephony.
Charities – victim support, carbon monoxide awareness, memorial trusts
English Heritage – members events, planning & promotion, website
Forestry Commission – international show & media cover for ash die back crisis.
ARGO – staff store incentives promotions, communications, instructions & rewards.
Early Learning Centre – toy retailer brand manager.
Polaris – Quad bikes & Victory Motorbikes.
CJHaughey – ground workers, Coventry,
Old House Store – traditional builders merchant,
First Alert & BRK – fire safety products for consumers & trade
Limetec – lime mortars and plaster,
Coleman & Campingaz – outdoors equipment.
Eastpak & Timberland luggage.
Sunbeam – small electrical consumer products.
George Wilkisons – manufacturer of own label household products from ASDA to John Lewis